” The difference between the almost-right word and the right word is the difference between the lightning bug and the lightning! ” – Mark Twain

Typography is the art and technique of arranging type in order to make language visible and understandable to the majority. It involves typefaces, point size, line length, leading, tracking and kerning. Choosing the right typography  is always a challenge. To make your life as a graphic designer easier, Motivate has some tips for you.

What kind of typeface do I use?

• Helvetica is the most used in graphic design. This font is a popular choice for commercial wordmarks.
• Trajan finds its way into many Hollywood movie posters and anything remotely to do with religion, law, marriage, class or the past.
• Garamond is a great font for magazines, textbooks, and websites. It was recently named the second best font, after Helvetica.
• Futura is a font that comes up often in large displays, logos, corporate typefaces and in books where small text is needed.
• Bodoni is a great font for headlines, decorative text and logos.
• Bickham Script Pro is used mainly for formal occasions.
• Frutiger is popular for the smaller scale of body text in magazines and booklets.

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