80% of new products fail.
Make yours part of the other 20%.

We help aspiring companies innovate, develop, optimize
and launch products and experiences to win in the era of AI.

Contact us

Who We Work With

Corporations
Startups

CEOs, CTOs, CPOs and CSOs use our proven innovation process to see over the horizon, identify opportunities, market test their ideas and build new revenue streams on a risk share model.

Product, UX and CX leaders work with us to rapidly prototype and validate new ideas or optimize existing digital products.

Organizations that need to solve capability or capacity gaps, build high-performing websites, mobile applications, SaaS or enterprise platforms using our fully-outsourced or staff augmentation.

Startup Leaders use our 'Zero-to-MVP' rapid sprint option to get their big ideas to market in as little as 90-days, validate and iterate quickly, cost-effectively and with less risk.

Teams that need to solve capability or capacity gaps, build high-performing websites, mobile applications, SaaS or enterprise platforms using our fully-outsourced or staff augmentation solutions.

Our Work

Financial Services
First Republic Bank: The Future of Online Banking
Healthcare
Linet: Building Global Digital Business for LINET
Education
Richardson: A Flagship Sales Training Platform
View More Work

Our Services

  • Discovery & Strategy

  • Qualitative and Quantiative Research
  • Personas & Experience Maps
  • Quantified Business Opportunities
  • Design Thinking with Reframe®
  • Strategy & Roadmaps

  • Incubation

  • Product Prototyping
  • Attraction Testing
  • Sales Simulation
  • Feasibility Studies
  • MVP Scope Definition

  • Build & Launch

  • UX/UI Design
  • Full-Stack Technology Development
  • Go-To-Market Strategy and Implementation
  • Market Launch
  • Performance Optimization

  • Business Growth

  • Growth Hacking
  • Team Development
  • Process Development
  • Product and Service Development
  • Business Planning
Proprietary and Agile Services

  • END to END Product Launch - 'Zero to MVP in 90-Days'

  • For those that need a rapid and confident process to get their products to market, or quickly prototype and validate new ideas, we provide a proven and rigorous approach utilizing the breadth of our capabilities in an efficient and cost-effective package.

  • Insider Insight®

  • Insider Insight® is our proprietary 2-week Research Sprint. Powered by real-life connections and crafted through conversations, our clients are able to quickly and affordably get to the heart of what customers want and need and produce high-actionable outcomes that reduce risk and maximize impact.

  • Staffing and Recruiting

  • Our clients engage our network of specialized experts as full-time hires, hourly experts, or fully managed teams to fill critical capability and capacity gaps.

  • Training

  • Level-up your team’s UX and Innovation skills and capabilities with our client-proven training curriculum. Our experts have decades of experience in both professional and academic environments. We are able to apply our unique content to improve knowledge, skill, collaboration, and ultimately deliver increased business impact for your organization.

Why Work With Us

Evidence Based
Shared Risk
Real-World Experience
Real-Time Adaptation
Empower Your Team
Embedded Business Consultants

  • Evidence Based

  • We ground all strategic and design work in customer/user insight synthesized with
    business and technical aspects to ensure successful outcomes.

  • Shared Risk

  • More than a vendor, we put skin in the game to align ourselves as partners in achieving your most important goals.

  • Real-World Experience

  • We’ve delivered results for some of the biggest companies in the world as well as mid-size companies and startups.

  • Real-Time Adaptation

  • We flexibly adjust capabilities and capacities in our team based on the phase of the project and
    your needs.

  • Empower Your Team

  • We can deliver products on a turnkey basis or we can work jointly with your team to share know how, experience and inspire them by bringing some of our entrepreneurial culture.

  • Embedded Business Consultants

  • We deeply immerse ourselves in your business with a dedicated team member to guide our partnership and solutions.

Why work with us

  • Evidence based

  • We ground all strategic and design work in customer/user research synthesized with business and technical aspects to ensure successful outcomes.

  • Shared risk

  • More than a vendor, we put skin in the game to align ourselves as partners in achieving your most important goals.

  • Real time adaptation

  • We flexibly adjust capabilities and capacities in our team based on the phase of the project and your needs.

  • Real-world experience

  • We’ve delivered results for some of the biggest companies in the world as well as mid size companies and startups.

  • Embedded business consultants

  • We deeply immerse ourselves in your business with a business leader to guide our partnership and solutions.

  • Empower your team

  • We can deliver products on a "turnkey construction" basis or we can make a joint team with your people to share know how, experience and inspire them by bringing a bit of an entrepreneurial culture.

Chris Tine

Chief Product Officer, Richardson

"It’s been a great adventure together! I have no doubt that our new product will be category-changing, and that the work we did together will have a huge impact on our business and for our customers.”

milan jasny

ceo lmc

"Cooperation with Direct People is the main reason behind successfully launching of our new service to the market. They are not just consultants who give you advice. Direct People took full responsibility for the project success. Just like us, they went all in."

Tom Hoyle

Head of UX, First Republic Bank

“Your agency is the best I have ever worked with. IDEO is close :), but you surpass them in the ability to adapt and change within the process to bring out insights to create the best performing products."

zbynek frolik

Founder and co-owner LINET Group SE

"With Direct People we were finally able to finish the system, make it stable and after 10 years we can offer it to our customers at last. I wish there were more companies like Direct People in healthcare."

Christine Meola

Senior Product Lead, DIgital Medicine, Otsuka

"I truly love working with Motivate. They are passionate and innovative beyond any other agency I have ever engaged. They are helping to push us forward, to think differently about how we can best serve our users. Not to mention, they are incredibly fun to work with!"

Vladimir Piskacek

Editorial Director Economia

“Direct People brought a new and fresh point of view on our industry. They showed us new processes and approaches to product and service development and most importantly capacities and speed. We were thus able to do an enormous amount of work and launch a new product in a really short time."

michal carny

CEO MasterCard CZ & SK

“In cooperation with Direct People, we especially appreciated how fast we discovered the needs of our customers and the way of thinking about the benefits and their daily value, across three European markets. The whole process was efficient, interesting and opened new horizons for the whole team."

Contact us so we can help solve your most important business challenges.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
HomeOur ServicesOur WorkBlogAbout us

Contacts

590 Madison Avenue, 21st Floor
New York, NY 10022

Follow Us