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Economia

New paid online subscription for the biggest economy media house
Industry:
Media
Services:
Strategic workshops, Innovation program proposal and management, Research of customer needs and market, Strategy definition, Product and UX/UI design, Project management of IT implementation, Pricing, Product launch, Marketing, Running product for the first several months, Handover to client's internal team
Services:
  • Strategic workshops
  • Innovation program proposal and management
  • Research of customer needs and market
  • Strategy definition
  • Product and UX/UI design
  • Project management of IT implementation
  • Pricing
  • Marketing
  • Product launch
  • Running product for the first several months
  • Handover to client's internal team

Client

Economia Media House is a major player in the field of economic and specialist press. Their titles are read by 66% of European business owners and top management.

What We Did

Discovered a way how to monetize client's high-quality content. Helped to build and launch new paid subscription of Economia's main online channel.

The Outcome

  • New subscription launched within 4 months from project start
  • Number of subscribers increased by 650% within 7 months of launch
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New York, NY 10022

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