Assistance service and insurance Beacon+ provides a helping hand in hard times
Industry:
Insurance
Services:
Research of customer needs, Market research, Design Thinking workshops, Opportunity identification, Idea creation, Market validation of attractivity of the idea, Product design, UX/UI design, Pricing, Marketing campaign, Pilot test leading, Product launch assistance, Sales training
Services:
Research of customer needs
Market research
Design Thinking workshops
Opportunity identification
Idea creation
Market validation of attractivity of the idea
Product design
UX/UI design
Marketing campaign
Pricing
Pilot test leading
Product launch assistance
Sales training
Client
Kooperativa, one of the largest insurance companies in Central Europe, part of Vienna Insurance Group.
What We Did
Helped discover opportunities for new customer segments, created, incubated and launched Infoline Beacon and Insurance Beacon+ products.
The Outcome
Product launched in 2020
1st service of its kind in Central Europe
5 critical areas of assistance involved (health, social, legal or IT service, psychology/well-being, solving emergency situations in the household)
